Are you selling to a professional or an amateur?

A professional is going to buy from someone like you. They’re going to have a process to review the process, a method, an experienced approach to obtaining what they need. A professional isn’t going to think she can do it herself and isn’t going to make it an emergency.

An amateur, on the other hand, may or may not follow any of those principles. An amateur is comparing you to what? A miracle? To free? To something in between?

Professionals run the procurement process at Pottery Barn. Amateurs buy a new house every fifteen years. Professionals buy from other professionals. Amateurs ask friends for advice.

At scale, a large company in B2B selling has a multi-year approach to finding and working with professionals. Many talented soloists often can’t afford to work as patiently and so they often are exposed to amateurs.

It’s okay to sell to amateurs, but one should do it with open eyes.

When you don’t get the gig, it’s not because of something you did wrong at any particular meeting with an amateur… the mistake might simply be that you’re having these meetings with amateurs at all. Or that you’re going to amateur meetings expecting to be meeting with a professional.

There’s a way to optimize the sales pitch and even better, the service itself for when you are hoping to acquire an amateur on the way up, a chance to turn him into a pro. But perhaps your frustration is that you thought he was a pro in the first place…

Different stories for different people.


Are You Living Under Intense Financial Stress?

If you’re living with debt issues and struggling to make your payments, you’re not only worried about your payments but you’ve also got the consistent reminders, phone calls, and letters from your creditors reminding you about your overdue payments.


The Stress Is Real

For many, the help of a licensed insolvency trustee, formerly known as a bankruptcy trustee, can be the answer they need. If you think you could benefit from professional financial counsel, then stop by this website and take the first step towards financial freedom by partnering up with David Sklar & Associates.

Don’t ignore your financial responsibilities. The stress can have a real impact on your life and wellbeing for years to come. In fact, the realities of living under intense financial stress are so vivid that one doctor even describes the issues as “financial PTSD” (post-traumatic stress disorder).


What are the Numbers?

If you feel like you’re living under intense financial stress, you’re not alone. A study conducted by the Angus Reid Institute (ARI) sought to find out how many Canadians are actually struggling to make ends meet. The numbers are significant. According to the study, more than a quarter of people in Canada are struggling to make ends meet.

By looking at people’s experiences and their income, the study was able to categorize Canadians into four groups:

  1. The Struggling – 16% of the population
  2. On the Edge – 11% of the population
  3. Recently Comfortable – 36% of the population
  4. Always Comfortable – 37% of the population

Those who are on the edge and struggling would find that one financial emergency such as a sudden but necessary car repair or medical bill would be disastrous.


Your Emotional & Personal Life

Living with intense financial worries, which can be a result of long-standing loans and seemingly impossible financial responsibilities, causes an emotional state of discomfort and stress that takes away from your sense of resiliency.

You might want to hide from your debt as you begin associating necessary financial transactions with emotional distress. A future of good credit might not even seem desirable because you’ll associate credit to problems, debt, and misery.


Get Relief

Everyone deserves to have a healthy relationship with money and the right to work their way out of any difficult financial situation. There are options like consumer proposals and bankruptcy that might sound scary but are really completely manageable with the help of a bankruptcy trustee.

Living in a big city like Toronto comes with a lot of expenses but know that you’re not alone. The numbers speak to many Canadians struggling to pay groceries or save for their children’s education. Consider your options and call the bankruptcy trustees at Sklar for the counselling you need to get back on track.

Make Some Extra Money By Collecting Rare Football Match Programmes

Did you know, there’s money to be made from collecting programmes from football matches? Start by spending some time studying the art of collecting football programmes and in particular, which versions have sold for the most money over the years. Browse through the guide below, exploring the most highly prized programmes in history plus, offering advice on how to become a collector.


The interesting history of football match programmes

Published football programmes first appeared around the same time as the launch of the Football League in 1888. Unlike today, the aim of a programme was to keep score and it was made up of a single sheet detailing the teams and match date.

One of the first programmes to be printed was the ‘Villa News and Record’ for Aston Villa. Soon after, the football programme took on a weightier format of between four and eight pages, while the covers became more attention-grabbing and attractive. During and after World War II, a paper shortage cut the number of programmes that clubs could produce — making any that were released very collectible today.

As time went on, the size of football programmes grew from pocket-size to A4, with some clubs preferring the smaller option and others opting for the larger format. From a single sheet of basic info, the availability of saddle-stitch book printing and a growth in popularity turned football programmes into thick, glossy books crammed with trivia, statistics and high-resolution photos that fans loved to buy before every match.

The modern football programme nowadays remains true to its roots by giving spectators key details of players on each team. Although today, the programme can also act as a mouthpiece for the club in question, allowing managers and players to speak to fans via interviews and club statements.


Old football programmes can make a mint

There are many collectors out there, prepared to pay a lot of cash for a rare football programme. In 2012, a family from Ipswich managed to make around £46,000 by auctioning off a set of football programmes they stumbled across in their house, which goes to show how easy it is to not realise the treasure you have sitting around your home.

Within the last number of years, Sotheby’s New Bond Street auctioned off the oldest-known programme from a FA Cup final — Old Etonians vs Blackburn Rovers in 1882 — for £30,000, while a single-sheet programme from the 1909 FA Cup final between Manchester United and Bristol City went for £23,500 in 2012.

So, as newbie collector of footy programmes, which editions should you watch out for, or which could be lying in your attic that you’d be willing to make a profit on?


The most sought-after football programmes

Even today, football programmes still play a large part of the match day experience for fans — but how collectible are they and which should you search for if you want to bag a truly special edition?

For your first collectible item; why not try tracking down the first Wembley final programme from 1923, which details the match between Bolton and West Ham United and is worth around £1,000? Alternatively, there’s the programme from the one and only time a non-English club lifted the FA Cup — Cardiff City vs Arsenal in 1927 — which ended with a score of 1-0 and has a value of about £2,500!

Of course, one of the most highly prized programmes in sport is the 1966 England vs West Germany programme. But be warned; there were three reprints of the original, so tracking down a bona fide version is tough. If you want to be sure you’re buying an original, check the weight and colouring — the reprints are more lightweight, while the front cover of the original is a deep, royal blue. Different paper types are also used for the team pages in the original, but not in the reprinted versions.

Another good choice, as one of your first items as a collector, is the edition from the game that was cancelled following the 1958 Munich air disaster (Manchester United vs Wolverhampton Wanderers), which can go at auction for around £10,000, or the programme for the first match following the tragedy — the 19th of February 1958’s game between Manchester United and Sheffield Wednesday. In this programme, the club showed respect to those involved in the disaster by leaving the team page blank.

Another example of a more affordable collectible programme would be the wartime England vs Wales international programme — which once sold for £750 — a 1932 Arsenal vs Manchester City — which reportedly made £520 — and a 1931 Exeter vs Leeds copy — which reached a decent £500.


Some valuable hints for new collectors

Keep the following three key features in mind to make sure you’re getting a good deal:

  • Age — anything over 50 years old is most collectible.
  • Rarity — if there are many available, this will bring the value down.
  • Popularity — programmes with an iconic footballer on the cover or detailing a famous match are the most prized and valuable.
  • Condition — creases, missing staples and water damage all harm the programme’s price, so ask for a photo before you pay.

As you may have guessed from the examples above, any programme from an FA Cup final match holds value, as does any booklet that was perhaps the first or final edition of a player’s/manager’s career (i.e. the last game David Beckham played for Manchester United).

Its also important to remember that certain teams typically hold greater monetary value than others when it comes to programme collecting — although, programmes from your team’s past will be more personally valuable to you. Sides such as Manchester United, Chelsea, Liverpool, Spurs, West Ham, and Arsenal are all highly sought after and are worth keeping an eye out for if you want a particularly valuable item. The Football Programme Centre is also a good source of advice if you’re keen on becoming a serious collector.

As a football fan, collecting football programmes is the perfect hobby to adopt — particularly when you track down a rare edition or grab a great bargain. So, why not keep yourself football-focused until the new season kicks off by learning more about the hobby?



Where The Trade Buys is a UK commercial print specialist, producing many items including a range of promotional printed mugs, banners, brochures and much more.



Customer Experience: Is Amazon Going Downhill?

My Good-ish Experience

I rented some movies so that I could watch them over the Christmas break. This didn’t work out with two movies. In the midst of watching these issues cropped up. And the screen advised me to contact Amazon Customer Support. So I did.

So You Want to Be a CCXP…

Image courtesy of CXPA

Are you looking to earn your CCXP this year?

I get a lot of questions every week from customer experience professionals who are interested in taking the CCXP exam but aren’t sure how to prepare for it. There’s a website for the exam with a lot of details and resources; it now also includes a document that lists books, whitepapers, websites, etc. that you can read to help you prepare.

But there’s no substitution for experience and having done the work.

The $37,000 latte

If you live in the city and grab a coffee or a snack every afternoon for about $4, it’s a vivid example of the cost of debt.

You’re either a little behind or a little ahead.

Over ten years, if you’re funding that daily purchase with ongoing credit card debt, at $1,000 a year, it’ll cost you $24,408.40, and you might never find the means to repay the debt.

On the other hand, if that same $1,000 went into a low-cost investment fund that paid about 7% a year, you’d end up with $13,816.45 in the bank.

That’s because interest compounds. It’s because banks like to charge more than they pay out. And it’s mostly because we’re very aware of the short-term and happily ignore the long term.


Defining Your People-Centric Culture

Image courtesy of Pixabay

I originally wrote today’s post for CMSWire. It appeared on their blog on May 8, 2018.

While customer experience strategies and transformations must include a priority focus on the employee experience, they often don’t. Many companies believe they can improve the customer experience without improving the employee experience.

Big mistake. The correlation is real. Happy employees lead to happy customers.

How My Site and Blog Redesign Resulted in 350 Percent Increase in Traffic

My recent site redesign and blog optimization project has resulted in a 359 percent increase in traffic to my main site as well as ranking for 3,240 brand new keywords. Now that the project is complete, I wanted to share what I did, how I did it, a hiccup along the way, and the excellent results we’ve seen so far.

The 60+ will generate over half of all urban consumption growth in the developed countries

It is always nice to have a new quote from McKinsey about the ageing business.

This one come from a very recent publication Navigating a world of disruption.

The repetition of stories

It’s not difficult to maintain a grey cloud and a sullen outlook. The event is long over, but the story remains.

A proven approach is to keep repeating the narrative that led us ever deeper into this memory hole. As with a missing tooth, we probe that spot, over and over, examining it from all angles, again and again, in order to keep the story fresh.

On the other hand, forgotten stories have little power.

And the same approach works for a feeling of optimism and possibility. Repeating stories (to ourselves and others) about good fortune and generosity makes those stories more powerful.

What happens to us matters a great deal, but even more powerful are the stories we repeat about what happened.