10 Proven Techniques to Write Engaging Emails

email marketing

Most content marketers would agree that email marketing is unavoidable for businesses. If you have got quality content, marketing emails can be more engaging and successful. Adopt these 5 easy ways to create engaging emails in your marketing strategy:

Create a meaningful Subject Line:
The subject line will often be the reason for the user to read your email. A good subject line should be short, simple and on point. Ask questions, give statement, or highlight unexpected facts, and your email will likely be opened.

Produce Great Content:
When you add great content, your email will obviously be improved. You can draw the attention of your customers by creating content that is intriguing and useful. More importantly, your content should satisfy their requirements.

Make Emails Responsive:
Making your emails responsive will enhance user experience . Design your emails and optimize them to display better on tablets and smartphones. When you create emails that are easy-to-read and navigate, you will notice more click-through.

Add More Imagery:
Good emails should be precise and attractive to keep the readers engaged. Even if you have a great subject line, no one would prefer reading a massive paragraph of text. Alongside concise content, the email should incorporate necessary images, graphics, and other components that would attract a reader.

Don’t Forget Automated Emails:
What if the customer makes a purchase? You would need to create an automated follow-up email as it is important to create a good impression for your business. An automated email that is poorly designed wouldn’t do well. Use professional templates and take some time to design such automated emails.

Make it Short:
During proofreads let every long and unnecessary sentence be eliminated so that you can remain with content that is direct and addressing what you intend. To succeed in this, you can focus on cutting your original writing into a half.

Sound Friendly:
When writing your email to many people, you do not need to sound like a big corporation that is passing information to their clients. Make sure you address a single person by name, not as general subscribers.

Your Greetings Should not be Repetitive:
Do not stick to a single greeting every time you send an email. Use various greetings being conscious of seasons. You can use greetings like “happy holidays ” or “warm wishes” or “Hello from…” Do not think about a strict formula when writing. Express yourself in the best way you can.

Your Voice Should be Natural:
Let your audience realize that you are genuinely interested in the value they will receive from what you are trying to sell them. Just the way you would address a customer at a store. You can use ‘you’ to address them directly.

Reward People for Checking Your Emails:
Who doesn’t like rewards? You need to ensure your subscribers can benefit from checking your emails regularly. You can reward them in the form of e-books with exclusive tips related to your industry or inspire them with free e-courses.

Creating engaging content along with user friendly emails will help you go a long way in content marketing.


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