I often get asked, “Where should I distribute my press release?” PR Newswire is the best bet, but it is pricey. Some emedia release services take money but it feels like they never deliver results. (My personal opinion.)
I use a variety of ways to repurpose a press release and here are just a few of them:
- Post on the company website (you want people to visit the website!)
- Send out to your curated email list of specific business publications or submit a post on their website.
- Write a summary and add a link to feature in their email newsletter to prospects & clients
- Print it out and send it with a handwritten quick note on the top to 5 prospective clients/customers that will notice and perhaps be interested in taking the next step. You’d be surprised that NOBODY does this anymore. Five stamps cost only $2.50 or so and is the best investment in obtaining a new customer you’ll find.
- Post a link to your website page on all your business social media with a good photo sized to match the media. (Don’t bore your friends on Facebook, make sure you send it out from your business page account. Don’t forget your LinkedIn business account and even your LinkedIn business profile if it makes sense.)
Have you developed your curated email list of business publications yet? Why not? Which business magazines cover your industry? Many are looking for content just like yours and have a public relations page, media page or press release page.
Remember to add ThomasNet to your curated list if your business is business-to-business and especially industrial and manufacturing. They have a very powerful PR press release program. I submitted one release years ago and still get traffic from it. Check out their submission page here: https://news.thomasnet.com/submit-pr
One more instruction… okay two:
- Make sure your press release is strong and well written.
- Don’t use it as a press release when it is really an ad. It makes a difference!
Where do you think about distributing a press release when faced with that question?