These 27 Organizational Values Are the Key to a Healthy, Effective Culture and Powerful, Valuable Brand

Organizational values and brand types

In a previous post, I introduced the nine brand types that all brands fall into.  I explained that in my years of experience working on a broad range of brands, I found that, although no two brands share the exact same brand identity, there are really only nine general brand types. This post is about the relationship between these brand types and the organizational values that support them.


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