Gone are the days when social media platforms were just a means of socializing and a virtual school reunion. The millennials and their millennial means of communication have brought to the fore a new avatar of social media in the face of marketing through the Google Adwords and Sponsored ads which is beneficial both for the brand and the consumers. With channels like Facebook, Snapchat, Twitter, LinkedIn, the marketing avenues have spread its wing-like anything. This new avatar of social media is called Social Media Marketing.
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In the era of rising awareness amongst consumers about their needs and wants, the marketers to need to strategize to stay ahead of the pack. This can be done with better consumer insights which are provided with the huge penetration of social media into consumer data. Facebook and its likes have a separate data analytics page which provides real-time engagement data. This way social media has a quantifiable effect on the marketing process.
Word of mouth publicity has received a facelift with the advent of social media marketing. Before the age of social media, marketers had to create a content which was one-sided and company-centric but now with microblogging and citizen journalism, consumers can review the brand and connect with a whole lot of consumer base themselves. Consumers, this way, are much more equipped this way and this gives them a sense of authority over the brand.
“Companies are better equipped to handle more customer issues with the help of social media, making the process faster and easier for everyone involved. Now the majority of issues can be resolved with something as simple as a link to a page that has all the answers they’ll need,” says Lisa Giosi, social media manager at Active Web Group.
Customer service is not just restricted to telecommunication, but also social media platforms for complaint redressal through reaching out to consumers complaining about the brand online. It has made marketing more fluid.
Through Social Media Marketing, a consumer can judge a brand’s voice and personality. There is no better way to market a product than this. Social media marketing agencies and all around the country have made the marketing process more interactive and targeted. The swift feedback and focused branding the advertising wastage has reduced to the minimum.
About the Author
Barun Thakur is a professional Digital marketer co-founder of Avenir Digital Stories; leading Digital Marketing Agency Delhi NCR offers SEO, PPC, website designing, development services through worldwide.