The word we know called SEO is still considered to be the most powerful form of targeted traffic out there.
We all understand that there are steps that need to be taken if we want to achieve the goal of getting on the front page of the search engines.
But there are rules to the game and if we decide not to follow them and perform the correct SEO strategies, then this can lead to devastation and loss of rankings.
1. Using Very Little Strategies
We all understand that SEO can contain web 2.0 sites, link exchanges, guest posting, and keyword research..and yes these are just the tip of the iceberg, but there are many more out there that we can implement into our SEO marketing.
It’s not so smart to think if we can just use link exchanges and web 2.0 sites then we can sit back and relax, because this will not get us to the promised land, when other SEO campaigns out there are using all the above and more.
So if you’re not ready to tackle all aspects of SEO then don’t waste your time.
How To Solve It – One of the things you can do is to make sure to use your time wisely by doing link building and SEO in way that you are able to touch all parts. It’s wise to spend equal amounts of time on each form of marketing. So, if you spend one hour doing link exchanges then do the same length of time for web 2.0 sites and guest posting. Doing this allows you to spread the wealth and have a better chance of dominating your keyword.
2. Lack of Continuing Keyword Research
If you ask any person in the SEO companies or enterprise SEO agencies out there, they will tell you that it’s a must to do keyword research and do it often.
Going after those keywords people will more than likely type into the search that’s related to your website theme then you hold a better chance of getting targeted traffic.
So, if you decide to do keyword research today and never think about doing it again, then your efforts will dry up fast and all your hard work will be for nothing.
How To Solve It – One of the ways to stay ahead of the curve is to do keyword research every three months or so. The reason is that different niches have their ups and downs months here and there so the keywords you’re doing today may not be as effective tomorrow but will be when they come back around. So, doing research like this helps you stay up on current events and able to find new keywords that are rising up the ladder.
3. Can’t Trust Everybody
Linking to sites that are not like yours when it comes a niche and related type content is not good in the eyes of SEO.
You don’t want to link to poor authority websites that hold no weight in the search engines. I like to tell my readers to link to sites that have a home page PR of 2 or more which is better over time.
Stay away from hate sites, they will most likely drive your company name and its rankings down.
How To Solve It – It’s really simple in the game of SEO to have quality links over low quantity links, because the good links will stick forever. You must choose sites based on the overall authority of the site. Most importantly, it’s a must to have great content for the reason when someone does enter your blog then they will stay around and share your content, which equals more traffic.
4. Not on The Same Page
Nothing is worse when a website owner doesn’t let the SEO person or company know exactly what they want when it comes to building their brand online.
The break down of communication can be a bad thing and what’s worse it can mean the difference of getting traffic to not seeing one visitor.
If the person doing the SEO work is not getting the right understanding from the clients then nothing will get accomplished.
How To Solve It – Both parties involved must be tuned into the same form of thinking. There is no way to get things done when both parties are looking for different results. I say sit down with the other party and lay out a plan of an attack. By doing this you assure yourself to be productive and having a successful SEO marketing campaign.
5. Doing SEO on a Low-Quality Website
People say to never judge a book by its cover but the truth is that we do all the time by reading books with the fancier cover first.
If you have a website that is of low quality and doesn’t appeal to the readers even when they find you through targeted keywords, then you’re in trouble.
So, if that site can’t convert into subscribers, sales or repeated direct traffic, then you’re in for a bigger surprise.
How To Solve It – One of the things you can do is to have a big call to action on your page this will at least get people to move. Next, it’s wise to get rid of all the ads you have at the top of your content because people get really turned off by that. It’s important to have everything organized on your site, so it’s easy to find. Finally, just make sure you’re using a unique design because you don’t want to be using a free site theme, as it makes you look like an amateur even if you are not.
Do this and you will see better result through your SEO marketing campaigns and higher rankings will follow.
Plus, don’t forget to comment below about your SEO issues.