A Pragmatic Look at Marketing Trends

This post is part of a new series on industry conversations worthy of attention. New email subscribers will receive it as part of the weekly digest. Marketing trends, or how we would call fads if they were with us for the long haul. It’s hard to shift through search results and be impressed these days. Or find something pragmatic to do after reading/listening to some of those lists. Rand Fishkin has collected a list of top search results# for trends that are hardly new, hardly actionable, and hardly surprising, I might add. AI, voice search, chatbots, beacons, virtual and/or augmented…


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