Influencers Make Change Happen

New email subscribers receive articles first thing, with additional resources. To anyone in business, word of mouth is the Holy Grail of marketing. What other people say about you when you’re not in the room can make a difference. If they’re talking to the right people at the right time, you could stand to gain a job offer, a sale, or a new friend. A recommendation is the easy part. What’s hard is for it to influence a decision. Businesses interested in influencer marketing want to buy a direct outcome from a few people. There’s a lot of digital ink…


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