If we Cannot Measure Change, Can we do Transformation?

New email subscribers receive articles first thing, with additional resources. When we talk about goals, short-term and long-term are part of the conversation. Goals are an expression of intent. To reach them, we generally need to transform. Growth is part of it, but not the end-all and be-all. We want results in the short-term, and fast. Hence why we measure time. Online, we first started looking at page views, and are now talking about time people spend reading as a proxy of interest. We measure time, because we’re still learning how to measure change. But it’s change that matters. Time…


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