“What is it that Makes X Reasonable Behavior?”

This post is part of a new series on conversations worthy of attention. New email subscribers will receive it as part of the weekly digest. Human behavior is a fascinating and never-ending source of learning. If you work in marketing, communications, brand strategy, public relations, advertising, and in general in trying to persuade people to do something — a fairly accurate definition of business in search of results — this is where you keep coming back. Economists have figured it out as well. There is no such thing as rational behavior — we rationalize after the fact. But we forget…


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