"The Transparency Sale" Explains Why Unexpected Honesty Works

Mini book read. New email subscribers will receive with the weekly digest. Ask any person, and they’ll tell you they avoid being sold to by anyone—even on behalf of the brands they love. We may enjoy buying things, but on our own terms. To vet products or services we rely on ratings and reviews, word of mouth, and the opinion of the people we know. Flip the situation and now we’re the ones selling—even if it’s only an idea. How do we convince the other person or party to hear what we have to say? Are we comfortable communicating the…


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