What can a Company do to Deliver Experiences and Satisfaction?

The best companies are defined by priorities, not bound by capabilities. Horace Dediu uses Apple as a lens to analyze business strategy#: Apple, since its inception, has always been oriented around its customers, not its products. The questions asked by management are “what can the company do to deliver experiences and satisfaction” rather than “what products can the company build”. Here’s the difference: A priorities-driven company habitually re-designs its processes and its resources. A resources- or process-driven company re-designs its priorities as its capabilities change. It’s not just semantics. Further down: Companies sell objects or activities that they can make…


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