Here’s What we Get Wrong About Persuasion

New email subscribers receive articles first thing, with additional resources. If you work and live with others, persuasion is not a “nice to have” concept—it’s essential to living a fulfilled and productive life. Would you not want better relationships with your family? Think about it, these are the people you grew up alongside—siblings, parents—or helped grow—teenagers. How about getting raises at work or better jobs? Would you want to improve dealing with emotional situations? How about getting help to meet goals? In business, we’d love to find more value in the things we trade. We might want to solve broader…


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