SEO consultants love the principled stand. We make recommendations like You Must Change Your Sitewide Navigation Or Die. Change Your Content Or You Are Doomed. Optimize for E-A-T.
Clients don’t want to hear it. They don’t trust us. We’re walking in off the street and making arcane, complex recommendations about a single channel. So they respond by saying “We don’t have the resources” or “Prove it first.”
They’re not bad clients. We’re lousy consultants. We need to learn to make incremental requests that will pay off, then use successes to build trust and momentum.
This is my presentation/rant on the subject:
I’ve talked about client participation and roadblocks in digital marketing, too. Have a look here: Digital Marketing Strategy That Works.