Innovation is About Behavior Change

New email subscribers receive articles first thing, with additional resources. Everywhere we turn, we hear about innovation. That’s because “the act of introducing something new” commands attention – it’s in our DNA to notice a change in patterns. In this literal sense, innovation is about survival. In business, innovation is necessary for growth and relevance. But how much of innovation is actually new and how much is a new way of saying the same thing? The truth is that we hardly recognize innovation while it’s happening. Innovation is often a label we apply after the fact, when we have clear…


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