What Are The U.S. Presidential Candidates Passionate Fans Of?

In the research for our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans, my co-author Reiko and I interviewed hundreds of people about their passions and their fandoms. I am super excited to share a project we’ve been working on for months – a Q&A video series about what the U.S. Presidential candidates are passionate fans of. It’s a question they’ve never been asked on the campaign trail, until now!

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