Some projects suffer from a lack of awareness. If only more people knew about what you were offering, you’d be fine.
But most projects don’t have that problem, not really.
The problem is that the people who are already aware of it don’t take action.
They don’t sign up.
They don’t engage.
They don’t spread the word.
More focus on action and less on awareness usually pays dividends. It’s more difficult of course, because you need to focus on what you make, how you make it and the change you seek to create.