It has already been discovered that Instagram has been responsible for surpassing both Facebook as well as Twitter in terms of the total number of users who are active. Currently, Instagram is the most preferred social networking platform that most of the businesses use for marketing their business. Instagram is simple, convenient, and user-friendly. The growing popularity of Instagram is what has helped businesses to trust this platform more in comparison to the various other platforms that are there. There are few businesses that are still confused as to why Instagram is ideal for them as well. According to blog.hootsuite.com, there are almost 25 million businesses on Instagram.
Consider the list of reasons to find out why Instagram is going to be perfect for your newly established business.
Instagram hashtags are on the rise
You already know about the Instagram hashtags and this is not something new. Hashtags are responsible for making the Instagram posts discoverable and people who are looking for the type of business that you are into will easily come across your business with the help of hashtags. Hashtags are considered to be one of the most straightforward ways of connecting with people who are interested in your business and the services and products that you are offering. If you use appropriate and relevant hashtags, you can be assured that you are going to get more customers, and this can even increase your business revenue. You can also use Like4Like in the caption so as to receive more likes on your posts.
Business profiles on Instagram
Businesses that are on Instagram can make use of the business profiles in order to make them look more professional. Business profiles have numerous advantages and you will have the option of adding your contact details as well. The contact details will help people to locate you or contact you in case if they have any kinds of questions. Apart from that, you will have the option of understanding how all your posts are performing.
You will get detailed knowledge regarding when your audience is active and also the kinds of content that they are interested in receiving from you. In addition, you will also understand the number of website clicks that you are receiving. If you have just started your business on Instagram, it is suggested that you switch to your business profile so that you can get the best out of it.
Increased duration of videos
Earlier, videos on Instagram had a length of 15 seconds only. This made it extremely tough for marketers to highlight the important stuff. However, currently the duration of the videos on Instagram has been increased to one minute and this has been proving to be truly beneficial for numerous businesses already. You can make use of Instagram videos for displaying how your products are created or interesting behind-the-scenes, that will arouse the interest of your present and potential audience.
There is no denying the fact that marketing on social media is crucial for all businesses, whether they are big or small. Make sure that you are also taking your business to Instagram so that you can taste success faster in comparison to the other social networking sites.
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.