The end of reputation

AI can now easily (8 seconds) change the identity of someone in a film or video.

Multiple services can now scan a few hours of someone’s voice and then fake any sentence in that person’s voice.

Open publishing on platforms like the Kindle means that there’s no gatekeeper to verify the source of what you read. Perhaps there’s already a fake Kindle book by “Malcolm Godin” and “Seth Gladwell”. I wonder if it’s any good or if someone simply wanted to fool a search engine?

Don’t buy anything from anyone who calls you on the phone. Careful with your prescriptions. Don’t believe a video or a photo and especially a review. Luxury goods probably aren’t. That fish might not even be what it says it is.

But we need reputation. The people who are sowing the seeds of distrust almost certainly don’t have your best interests in mind–we’ve all been hacked. Which means that a reshuffling is imminent, one that restores confidence so we can be sure we’re seeing what we think we’re seeing. But it’s not going to happen tomorrow, so now, more than ever, it seems like we have to assume we’re being conned.

Sad but true.

What happens after the commotion will be a retrenchment, a way to restore trust and connection, because we have trouble thriving without it.


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