My Story

Last year I wrote a longer form description of my background and work and never shared it here. Is it important to share our story? When I work with companies, I often explain how your story allows people to connect with you. Enterprise brands can talk about their origin story – what got the core team together, how they identified the opportunity for a product or service. Read technology news and you often hear founders talk about setting out to create a solution for a gap in the market. Ditto for direct to consumer (DTC) products. Story is a necessary…


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