If you want to change minds…

If you want to change the mind of a scientist, do more science. Do better science. Get your hands on the data set and prove your assertions.

If you want to change the mind of a bureaucrat, bring more power.

If you want to change the minds of the nerds, build something that’s new.

If you want to change the mind of a teenager, amplify the other teenagers.

If you want to change the mind of the audience, put more emotion into your story.

If you want to change the mind of a believer, bring in the perceived authorities.

If you want to change the mind of a banker, eliminate risk.

If you want to change the mind of an engineer, build a prototype.

If you want to change the mind of a hustler, show the money.

If you want to change the mind of a sports fan, win the game.

Other people don’t believe what you believe, and they don’t see what you see.


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