All or nothing

Projects often require tools. The right tool gets the job done (all of it) and an inferior one leaves it undone (none of it).

There’s a spectrum of cost, though. Tools require different levels of expense to purchase and use. If you use a cheap tool, you might end up with nothing. Use the right tool, and you get the desired result.

Because the cost of tools usually fills out a linear scale from cheap to expensive, we can be lulled into believing that the results are also on a linear scale. But that’s not true.

You’ll need to spend enough to get anything at all. Less than that is a total waste of time and money.

Better to use a tool that cost more than you expected than to use a cheap tool and get nothing in return.



PS The first lesson for The Freelancer’s Workshop went live this week. Today’s a great day to join. We teach technique, but mostly we help you become more brave.


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