Losing with style

The math is compelling. You’re going to lose most of the competitions you enter. How could it be any other way? With a hundred or a thousand or a billion people completing, only one wins.

Which means that you’re going to be seen and measured by how you lose, not how you win.

The way to win is usually to fit in all the way, to give the judges precisely what they want, to train just like everyone else, but harder.

But the way to lose with style is to create possibility. To be creative. To do generous work that’s worth talking about.

If you’re going to lose (and you probably will), why not lose with style?

Link Reclamation for SEO: Strategies, Tips, and Best Practices

What do cars, household appliances, and backlinks all have in common? Unfortunately for us, they will all break over time.

Just like it’s necessary to upgrade your 1971 Ford Pinto to a more reliable (and less explody) vehicle, your website must be routinely updated for optimal performance and user experience. However, when websites remove pages or change URLs during a site overhaul, it breaks backlinks, and your website’s organic search visibility can suffer.

Link reclamation allows you to quickly fix these broken links so your website can continue to dominate the search engine results pages (SERPs) and drive search traffic to your target landing pages.

Without further ado, here is your guide to link reclamation outreach.

What Is Link Reclamation?

Link reclamation is the process of reaching out to website owners or editors, asking them to update one or multiple links found on their website. This process benefits both parties because it creates a better experience for users who engage with either party’s content. And, there is no SEO value in broken links, so both sites suffer a loss of what once may have been valuable link equity.

Why Redirects Aren’t Enough

While setting up 301 redirects is an essential step during a site migration, they only restore 90-99% of link equity, according to Moz. At first glance, a 1-10% loss in link equity may not seem like the end of the world. However, if you had to create 301 redirects for hundreds, or even thousands of links, your website’s PageRank will most likely suffer.

How to Find Broken Links

Without SEO tools, it’s nearly impossible to find broken backlinks on your website. We prefer using Ahrefs, Majestic, and Moz to locate links (both broken and unbroken). Here is a quick how-to for finding broken links on each of these platforms.


  1. Enter your company’s URL into Ahrefs’ search bar.
    Screenshot with arrow pointing to Ahrefs search barScreenshot with arrow pointing to Ahrefs search bar
  2. Under “Backlinks” click on “Broken.”
    Screenshot with an arrow pointing to the backlink categories on AhrefsScreenshot with an arrow pointing to the backlink categories on Ahrefs
  3. Explore broken links to your site (it looks like Ford needs to fix more than just their Pintos).
    Screenshot showing broken backlinks search results on Ahrefs with arrow showing how to export dataScreenshot showing broken backlinks search results on Ahrefs with arrow showing how to export data

Pro Tip: If your site has a lot of broken backlinks, you may want to consider exporting your broken backlink data into a .csv file. This will help you organize your data.


  1. Enter your company’s URL into the search bar.
    Screenshot with arrow pointing to Majestic's search barScreenshot with arrow pointing to Majestic's search bar
  2. Click on “Lost.”
    Screenshot with an arrow pointing to where to find lost links in MajesticScreenshot with an arrow pointing to where to find lost links in Majestic
  3. Explore broken backlink data and/or export to a .csv file.
    Screenshot showing broken backlinks search results on Majestic with arrow showing how to export dataScreenshot showing broken backlinks search results on Majestic with arrow showing how to export data


  1. Under the “Moz Pro” tab, click on “Link Explorer.”
    Screenshot and arrow pointing to where to find the Link Explorer on the Moz homepageScreenshot and arrow pointing to where to find the Link Explorer on the Moz homepage
  2. Enter your site’s URL into the search bar.
    Screenshot with arrow pointing to Moz search barScreenshot with arrow pointing to Moz search bar
  3. Click on “Discovered and Lost” on the side menu.
    Screenshot with an arrow pointing to where to find the discovered and lost link section on MozScreenshot with an arrow pointing to where to find the discovered and lost link section on Moz
  4. Explore broken backlink data and/or export to a .csv file.
    Screenshot showing broken backlinks search results on Moz with arrow showing how to export dataScreenshot showing broken backlinks search results on Moz with arrow showing how to export data

How to Ask Site Owners to Fix Links

Now that you’ve gathered all of the data necessary for your link reclamation campaign, it’s time to build your contact list and write your email templates.

There are several tools you can use to help you build your email list, but we like Hunter.io and Skrapp a lot lately. Whatever tool you decide to use, it’s imperative that you do everything in your power to prospect for the best possible contact that can help you fix your broken backlinks. We suggest looking for content editors, webmasters, marketers, or content strategists.

The great thing about link reclamation is that you’re pitching a mutually beneficial value proposition (i.e., “fix this link so that your users will have a good experience on your website”). Your pitch doesn’t need to be fluffy, and you can get straight to the point.

Here’s an example of a link reclamation pitch that our team uses:

Subj: Broken Link on [Website Name]

Hello [First Name],

In [Insert blog post name and link here] on your site, a link with the anchor text “XXX” was pointing to our website but, due to a [content migration or other reason], it is now incorrect.

I have an updated link that leads to the original article you referenced. Here it is if you’d like to use it: [Insert link here]

As you are probably well aware, fixing this link will improve user experience for both of us.

If you’re not the right person to contact about this issue, can you point me in the right direction?

Please let me know when you are able to fix this broken link.


And be sure to follow up! Reaching out multiple times is sometimes necessary to get results. Learn more about email best practices in our blog post about link building campaigns.

Don’t forget: when website editors fix a link for you, make sure to ALWAYS thank them. This will help you build long-term relationships, and they will likely link to your website’s content in the future.

What to Do if You Can’t Fix a Broken Link

Just like all of the other link building activities you participate in, you should not expect a 100% success rate. It’s important that you communicate with your SEOs and/or developers on your team to set up the proper redirects and status pages for backlinks that can not be fixed.

How to Monitor For Reclaimed Links

It’s common for website editors to fix a link and not tell you about it. That’s why you need to set up a process where you can check the status of your broken links on your own terms.

There are two ways to monitor for reclaimed links. You can use your SEO tools and look for new links coming in, or you can routinely check for fixed links manually. While SEO tools (like Buzzsumo, Ahrefs, and Majestic) are extremely useful, they can be slow at finding newly acquired backlinks.

That’s why we recommend keeping track of all of your broken links and outreach efforts in a spreadsheet. This will help you stay organized, and you can check the status of your links in a timely manner.

Final Thoughts

Link reclamation is one of the most straightforward (and usually delivers the highest ROI) link building activities out there. With the right tools, you can regain that valuable link equity you lost due to something as large as a website migration or overhaul, or even minor changes on your site that affected URL structure. However, it’s a process that requires consistent effort and attention. Make sure to monitor your backlinks regularly so that your website can continue to capitalize on all the links pointing to your site.

The post Link Reclamation for SEO: Strategies, Tips, and Best Practices appeared first on Portent.

WordPress.com Vs WordPress.org: Which Is The Best Blog Platform

WordPress is one of the most popular blogging and web hosting platforms. It is free and open source and gives you to build a website, design, and layout of your choice. Users can make modifications to the code and customize the design as per their requirement and taste with this platform.

There is a vast difference between WordPress.com and WordPress.org, WordPress.com provides a downloadable web hosting package that lets you customize the code and maintain the site tweaking its technical aspects.

Difference between WordPress.com and WordPress.Org

When you want to host a blog with a Domain name and want WordPress to handle most of the web hosting tasks you choose WordPress.com. When you want complete control over web hosting and Cpanel, you choose WordPress.org.

Choosing either of the hosting sites is an individual choice. With WordPress.org you get a self-hosting package and complete access to all the site files. You can make changes and get domain and FTP access to your website.

Users who want quick access only to publish their content under the domain name and let WordPress take care of the site files and other technical aspects of web hosting can choose WordPress.com. You do not need coding expertise or knowledge about server side programming when you choose WordPress.com

Both of these hosting sites offer multiple plans you can choose from. Students, artists, bloggers who only want to use the CMS part of the blog and hosting can pick the WordPress.com. The options with WordPress.Org are more customizable compared to the latter.

Users get a site with an extension of .Com when with a professional URL. With a WordPress.com installing plugins and other services is not possible unless you opt for a paid account. WordPress.org is versatile and comes with many customizable options that make hosting and web development easy.

It is recommended for beginners as well as experienced users to choose WordPress.org as hosting as it gives better control and comes with a host of flexible options.

Difference between features available in these hosting sites

  • Uploading And Activating Themes

You can only choose from free and paid themes in WordPress.com hosting site. If you have a WordPress.org site which is a self-hosting package, you can upload themes, and customize from a list of free themes available for users. All the themes, free and paid are fully customizable in the WordPress.Org hosting package which gives the user complete control over installation, upgrade, hosting, and site building services.
  • Plugin installation

The WordPress.com comes with pre-installed plugins which are easy to activate and use. These plugins increase your social media presence and make sharing of your posts easy on these platforms. The WordPress.Org also has free plugins which have specific features. They are easy to install and give you the flexibility of using them for specific purposes such as creating contact forms, adding a gallery, building an ecommerce store, etc.
  • Domain Name Selection

Users who want WordPress to take care of the technical issues can choose the WordPress.com as the hosting platform. Experienced users who want to make changes and modify domain names can choose WordPress.Org. Each of these platforms come with a host of features depending on the package you choose.
  • Subdomains

You can create a subdomain for every domain you host when you choose WordPress.Org which is not the case with WordPress.com. There are a few disadvantages to using WordPress.com platform. You will not be able to remove WordPress ads in the basic hosting plan. Also, unless you upgrade your package to premium plan you cannot install plugins or monetize your site.
  • Costing and Site Monetization

Users who want to monetize their site must choose WordPress.org as the hosting package as it is cost-effective and fully functional compared to the WordPress.com. There are many hosting options available that support WordPress blogs such as Bluehost. Choose WordPress.com if you only want to publish content and do not want to take care of the technical aspects of the site maintenance.
Final Word

There are umpteen web hosting packages available. If you have to choose WordPress as your hosting site you must first know the difference so you can choose one based on how you want to use it. This article will let you know the difference between the two hosting platforms so you know which suits you best.
Author Bio:

Nishil Prasad is a passionate writer, hungry for new innovation. New trends fill him with tons of enthusiasm to uncover hidden topics. Speakaudible covers a wide range of subjects related to audiobooks. I just create latest collection of popular audiobooks in this collection I covered all books who has popular right now.

Attention vs. the chasm

I’ve heard from people who have theorized that Tesla’s window-breaking launch of the super-brutal pickup truck was either an intentional fail (look at all the publicity they got!) or a success (look at all the pre-orders they got!). The thinking goes that all attention is good attention, and that in our ever-faster, attention-starved marketplace, all that matters is clicks.

One way they’re thinking about it: Attention is the new innovation. I don’t agree.

A decade ago, innovation was the way to earn action from the early adopters. Innovation got you into Wired, innovation gave your fans something to talk about, innovation satisfied people in search of the new.

But marketers in search of widespread impact learned an important lesson: Innovation is fun, but innovation isn’t the answer to the challenge of reaching a larger audience.

Moore’s Crossing the Chasm helped marketers see that while innovation was the tool to reach the small group of early adopters and opinion leaders, it was insufficient to reach the masses. Because the masses don’t want something that’s new, they want something that works, something that others are using, something that actually solves their productivity and community problems.

Therefore, to move to a bigger market, tech companies need the network effect and they need patience. Tim Cook created the profitable engine that is Apple by abandoning nerds like me and focusing on making a low-innovation luxury product instead.

Amazon innovates in some areas, but their online shopping (and AWS) are insanely boring, stable and focused on reaching more people.

[Note! There’s no requirement to seek a mass audience. It’s a choice. That’s why most of us are better off serving the smallest viable audience, not jumping through the cycles necessary to cross the chasm.]

The lesson is simple:

Early adopters are thrilled by the new. They seek innovation.

Everyone else is wary of failure. They seek trust.

Back to Tesla. They’ve spent billions trying to move from a weird nerd vehicle for geeks to a mainstream car audience. And it’s working. The Model 3 is reaching people who didn’t even consider the original Roadster. This type of customer (which means most people, perhaps 80% of any market) is asking questions about reliability and wondering what they’ll tell their friends and spouse if they buy one. (If this sounds familiar, the very same thing happened with the Mac from 1984 until 1998… almost fifteen years of slowly moving to ‘normal’.)

Can I trust this brand? Can I trust this product to keep its promises? Can I trust my social circle to applaud my choice?

If Tesla was trying to continue along this proven route, the right move would be to make a pickup truck (which is, surprisingly to some, the bestselling single car model in the US) that would have done to the Ford F150 what the Model 3 does to a mid-market Mercedes. Innovative, but not too. Better, in all the ways that the mass market cares about. New, of course it’s new, but new and trustworthy.

The first customers would have been innovators (that’s always who the first customers are) but they would have had a story they could easily tell to their friends and family. The story of, “I’m smart and bold and connected and this is obviously a better choice.”

But instead, in this new age in which attention is a substitute for useful innovation, they burned that trust by seeking attention instead.

The thing is, innovation has long-term benefits for all of us. The craven search for attention at all costs does not.

Musicians have figured this out–every new song has to push the envelope, has to somehow make things better and be new enough to matter–but at the same time, they can’t burn the trust of audience they’ve earned to date. The Who can smash guitars and Dylan can mumble, but Kenny G can’t do either.

When everyone is a marketer and when everyone has a platform and when everyone can burn trust to seek attention, this is a useful lesson for each of us. Because in the short run, while attention can feel like a proxy for innovation, when it comes to actual commitments, most customers choose trust instead of commotion.

Deep connection

When someone tells you what you need to hear, instead of what you’re hoping to hear, you’ve found something priceless.

This takes care, generosity and guts to achieve.

When you offer this gift to someone else, it might seem like it’s unappreciated. But you didn’t do it to be appreciated, you did it because you care enough to work for a deep connection, one that makes things better.

Best to devote that energy to people and causes that can run with it.

Millennials In The Modern Workplace

As the generation makes the shift towards a new generation of recruits, there’ll be an influx of millennials making their way into your office. Also referred to as ‘’Generation Y’’, ‘’The Boomerang Generation’’ and ‘’The Peter Pan Generation’’, each person will undoubtedly be placing their boutique stationary and reusable coffee cups at desks across the nation.  

With this new demographic comes a set of new challenges for businesses to overcome. Keeping a millennial in employment can prove to be difficult. Office culture needs to be modernised to keep these younger recruits happy, as by 2025, 75% of the workforce is set to be made up of millennials. Follow this handy guide and futureproof your office to ensure millennial retention — which could be the implementation of change management.  


Be seen, be heard 

A recent survey by Deloitte found that while Generation Y are pro–business, they are also committed to making a difference and being accountable at work, a value which companies should reflect. The recent emphasis on transparency has set a precedent for companies, with GDPR triggering a change in the tide for the value of accountability at work. A further 76% of millennials in the poll said that businesses can have an impact on the world, so your office should enable this by welcoming millennial innovators. Most businesses won’t be closed off to the fact that millennials want more than just to work, and they are paving the way in many strategies by creating social impacts.  

Millennials have been dismissed in the past, for laziness and a lack of motivation, but they are pushing businesses into unchartered territories by defying boundaries set by those before them, using their work to make a real-life difference rather than simply sticking to how things have always been done. More brands than ever before are broadening their narratives in advertorial and marketing formats, as the new era of professionals revise their priorities and look to brand activism for inspiration.  

It really is more than about simply turning up on time where millennials are concerned. To implement this into your business and ensure that your millennials are raring to get started each morning, encourage idea sharing sessions and research around cultural/topical issues, perhaps by dedicating a weekly slot for proposing ideas and coming up with ways to enhance transparency and honesty in your campaigns or business plan.  


Products of the digital age  

Millennials are notoriously techsavvy and curious, which means they’re always looking for new ways to do things. Your business can benefit from this if you understand that this generation may operate in a different way to some of your existing practices. So, get the most out of their willingness to learn by having them voice their opinions and thoughts. Whether it is through a weekly catch up meeting or a staff forum, you should give your staff an opportunity to share what works best for them; potential talking points could be how to tackle efficiency, and your younger staff members could introduce a software which streamlines a task that you may have spent hours on before. It’s a win, win! 

The digital age has changed learning forever, and by hiring millennials you are essentially working with some of the first products of the sweeping wave in technological advances. Don’t be too affronted if a millennial points out that your company’s website isn’t optimised for mobile, or that your recruitment process is too long and boring. A little curiosity can go a long way, and your strategy could benefit from these new perspectives, helping you to stay ahead of the curve 


Breaking from convention equals retention  

While this issue isn’t felt exclusively by millennials, the worklife balance of employees is an important issue that bosses must address to maintain their appeal to the demographic who want more flexibility. If your company ethos is a rigid 9 to 5 day where conversations with colleagues are few and far between, then this simply isn’t the right atmosphere for modern productivityTo promote high retention rates, you should consider whether or not your working day is working in terms of employee’s needsEssentially, millennials are deemed to be keen for progression, but they want an alternative route to the traditional long hours and monotony.  

Some ways to improve your company’s stance on the work–life balance include introducing a flexi–time policy. This means employees are free to work across established core hours, allowing flexibility around the working day. Being conscious of the fact that the 9 to 5 routine is no longer the only way to get work done is important, and it can enhance employee wellbeing in the long run by allowing a working day that suits them best. These Gen-Y’ers are looking for a personalised approach in the workplace, which accounts for a lifestyle which is not dominated by work. Often, companies are praised for seeing the bigger picture, with initiatives such as corporate volunteering days becoming more common in businesses looking to boost their appeal to millennials. Try adding an exercise class into your employees lunch break, and encourage this as a getaway from work, stimulating productivity for the rest of the day… No idea is too ‘out there’ anymore it seems. 

Keeping a millennial in the workplace is possible, it just requires a few adjustments to account for how much business has advanced in the past decade, and how employees are now looking for more than just a job.  






How Can Uk Restaurants And Bars Keep Up With Trends?

More and more people are opting to stay in rather than go out on a night. The effects have been particularly notable for pubs — in the year 2000 there were 60,800 pubs in the UK, but by 2017, there were only 48,350. It’s tough to compete with supermarket priced alcohol and the ease of staying in with Netflix! But the food and drink sector certainly isn’t going anywhere. Instead, it’s adapting and evolving in exciting new ways.  


Find your strengths  

Bars and restaurants have been following cinemas’ lead and highlighting their strengths. For example, while cinemas can’t always compete with the on-demand range of movies streaming services offer, they can more than compete with the desire for escapism and comfort without distractions. In the same way, restaurants and bars can’t always compete with supermarket pricing when it comes to their drinks. But they can more than compete with the drinks trends and offerings that simply aren’t as accessible from the supermarket shelf. For example, the growing trend for slush machine cocktails caters to experience-seeking and a touch of quirkiness, while also being something different from what you can get at home. They can also be mixed to suit mainstream trends, like the love for gin or none-alcoholic options.   

On the subject of gin, there’s a new trend in town. Now, bars and restaurants are benefiting from the wellness and low-and-no trend creeping into 2019. Catering to non-drinkers will certainly appeal to those in a friend group who may otherwise duck out of a night out or make a night in sound easier to cater to all. Adapt by making the bar more flexible in its offerings and it’s an easy display of catering to the customer. Plus, the offering of non-alcoholic spirit-style or wine-style drinks is rather lacking in supermarkets right now — a perfect niche for restaurants and bars to tap into.  


The need to stand out 

Restaurants and bars need to look beyond their basic offerings. We’ve established it’s no longer enough to simply offer food and drink though, nor are the public very swayed by uninspired steak-night specials. So, how else are companies adapting?  



One method is to make the surroundings part of the package. It might be difficult to persuade someone to leave the comfort of their home sofa for another sofa in a bar, but what about sitting in a post-war bunker concept bar? Now that sounds interesting. That’s exactly what Cahoots in London did. This bar embraces British history and quirky vibes with a ‘hidden’ bar underground. Complete with a train guard at the door, the bar is set in an old Tube carriage and filled with stories of its previous life as a shelter. The theme runs through the whole bar too, with menus presented as old newspapers and themed cocktails that stand out from the usual fare.  

Essentially, it would be a hassle to mimic this at home, so people come out for it. This bar isn’t pulling crowds just to try the drinks (though that is no doubt one selling point) — it’s offering a full package experience with your friends.  


Better food  

It might not be feasible to make use of the surroundings for every bar. But that doesn’t mean you can’t adapt and offer an experience.  

Instead, look internally instead of externally — your food. People aren’t just out to eat, they’re out to photograph their food too. #FoodPhotography has around 30 million photos under its tag, and #Foodgasm has over 40 million photos. Increasing food offerings from standard fare is vital for bars, pubs, and restaurants to survive and draw in customers. That means improving not only the quality, but the range available too. For example, clean eating, health-conscious, and vegan options are all buzzwords in the modern day. Without offering these, establishments are potentially missing out on huge pools of customers.  

Food can be a draw for sure. According to one study of 1,485 adults, over 50 per cent said more tempting food would encourage them to visit pubs and restaurants more often compared to cheaper drinks. Home-made, locally-sourced food will quickly travel by word of mouth in the area.  


Keeping the prices enticing  

No one likes to pay more. So, it’s a difficult pitch for bars and restaurants really — travel somewhere else, pay for a meal you could cook at home for less, then travel home. Pros? You get your food cooked for you, you don’t have to do the washing up, and it’s cooked by a professional.  

The down sides? You have to pay for travel, be it in fuel or taxi fare. You have to pay more for the food than buying the ingredients yourself. You can’t always tell what’s in the food, and for now at least, you can’t really tell how healthy the meal is. In a world that is becoming more conscious of health and wellbeing, that last point can be a real put-off for eating out.  

Restaurants have the lure of professionally-cooked food for the additional price. For bars and pubs, the game is even harder; there aren’t many brands of drink on offer at a pub or bar that you can’t buy more of, cheaper, at a supermarket. Then, you can have them at home, with your friends, away from other people, doing your own thing. Why sit in a pub trying to chat with your friends over the sound of a band you don’t particularly like when you can sit at home, chat to your friends with the same drinks, more money in your pocket, and Spotify on with band you do like?  

And that’s the issue. People have so much technology at their disposal now that pubs and bars can seem a little dated. Without change and renovation, pubs in particular have felt the sharp sting of decline. 


Building an experience 

Another sector has had similar troubles. For many years, outlets were mourning the decline of the cinema industry — between piracy and prices, cinema attendance had fallen considerably from its post-war heydays. But despite this, and even with the advent of legitimate streaming services from the comfort of our own homes, the cinema industry has experienced a resurgence of attendance, hitting 177 million UK admissions in 2018, the highest it’s been since 1971.  

How did cinemas achieve this turnaround? Put simply, cinemas have adapted and played to their strengths. The quality of film has certainly helped, with the popularity of huge-scale cinematic universes tying multiple movies together like never before. But beyond that, cinemas have something streaming services simply can’t match — a real sense of escapism, which is certainly a treasure in difficult times. Plus, cinemas don’t just offer movies now. Instead, they offer screenings of live theatre, opera, and ballet that viewers may not otherwise be able to view. Vintage films are often given a limited-time re-release, offering retro-loving younger generations a chance to see their favourite old films in a cinema setting they may have otherwise missed out on. In short, cinemas offered an experience.  

But what about for food and drinks businesses? Can this tactic be applied to our bars, pubs, and restaurants in order to appeal once more to the public that going out is still a worthwhile expenditure of their time?  

It’s all about adapting to customer demands. With the right variety, flexibility, and quality, going out can certainly reclaim its crown over staying in!  
















The attention crisis is real

It’s all happening at once, and we have to choose.

What to read, listen to, answer?

A spam from a Nigerian prince

An @ mention on Slack

A voice mail from the boss

An email from a customer

A DM on Slack

A last-minute sale email from a store you’ve never visited

A year-old blog post

A new blog post

A new podcast

A …


[sorry, got distracted.]

The idea that we can strip mine attention, wasting what we don’t need, is long gone. Like oysters and oil before it, attention is a scarce resource, and we need to use it wisely. Too often, it feels cheaper to simply take what we can get, but when we overreach, the cost in trust is real.

And each of us gets the same amount of attention to spend each day. It’s a competitive advantage to figure out how to focus it to get something done.