More information is a competitive advantage, but it’s not enough

Without a doubt, today’s average jazz producer has heard more jazz than any jazz producer working in 1960. And today’s VC has seen more business plans than her predecessor forty years ago. Today’s journalist has read more stories, as well. The same is true for doctors, editors and critics.

In any endeavor where there’s a reason to care about more information, more information is available. A lot more. It’s impossible to have read all the books, seen all the movies, heard all the songs.

Domain knowledge is required, but domain knowledge is no longer a sufficient competitive advantage, because it’s widespread.

After you do the reading, then what are you going to do? Good judgment and a thoughtful point of view are now scarce assets worth seeking out.

What have you done with what you’ve learned?


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