How to Help People Make New Choices

Reframing is a powerful tool in business. A small change of posture can make a big difference. The circumstances of our lives may matter less than how we see them, says adman Rory Sutherland. The global pandemic does provide a context of unprecedented scale (at least in my lifetime) to take a look at how we make decisions. Coronavirus didn’t create many of the issues we’re confronting today, it accelerated them. Companies were wrestling with change for a range of issues before—from hiring, working from home (WFH) and open office, to digital transformation, sustainable business models and innovation. As individuals,…


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