Racial Bias in Marketing Unwittingly Introduced by AI Algorithms

Artificial Intelligence in marketing has the power to help automate routine tasks by applying math to massive amounts of data. Deploying AI tools have become important for marketers to not only save time and money but to increase the success of marketing initiatives. However, marketers need to be careful because those same AI programs also have the potential to magnify the biases that you unwittingly introduce in your marketing or that already exist in the applications you use. 


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