Are we Living at a Moment When Significant Change is Possible?

“The best way to predict the future is to create it,” said Abraham Lincoln. The future is hard to predict. Yet, that’s not for lack of trying. A thriving trends industry says forecasts are in high demand. Futurists work outward from data and evidence, seeking to identify highly probable events. While unpredictable in scope, pandemics are undesirable parts of our past and highly probable events. But proceed with caution. Labeling an observation about what’s going on “insight” doesn’t make it so. Further, insights are not as useful to understanding changing habits, behaviors and attitudes and what will stick as you’d…


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