Innovating: Beyond the Sex Appeal

Innovation, like leadership, is a word that has tremendous sex appeal. But the real sexy part is what happens when it happens. For that, you still need to do the work. Use with care. The work includes figuring out that innovating is often about behavior change. Whether you’re the company doing it or wanting to innovate, the consultants, the sponsor or partner in innovation, your behavior is also up for change. It’s important to remember that innovation demands trade-offs. For example, satellite radio offers a broader selection, but you lose free music; online grocery shopping gets you home delivery, but…


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