How Remote Work Will Impact Your Company’s Strategy

[Calculated risk. Illustration by Andrea Ucini for Certo magazine] Before digital became a pervasive part of our lives, companies looked to the strategy introduced by Michael Porter to sustain long-term competitive profitability. Porter’s 1979 five forces theory of competitive advantage# shaped a generation of leaders. Digital technology upset those assumptions. Speed of change opened the door to agility practices. It also created the “adapt or die” imperative. Responding to adaptive challenges is still important, but not in the tech industry ways. Ironically, the disembodiment of work and divorce from physical locations of recent months, revealed a new opportunity in the…


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