Marketing Example: Using Fanocracy To Build B2B Brand Fans

Throughout 2020, I’ve talked a great deal about the ideas in my Wall Street Journal bestselling book Fanocracy: Turning Fans into Customers and Customers into Fans. While a lot of the response has been positive, I have had many people who work in business-to-business organizations tell me that they cannot build fans.


Leave a Reply

Your email address will not be published. Required fields are marked *