We’re taking a quick break from launching killer work for OREO, 7-Eleven and Burger King to welcome some new senior leaders to the team here at 360i and across dentsu’s creative offering, which also includes our sister agencies dentsuMB and Isobar. After a strong year of new business wins and organic growth, we’ve added some new roles and new leaders who are courageous, curious, and bring a can-do spirit to the work we do each day.
Brian Eden joins 360i as Executive Creative Director after nearly three years at agency FIG. Prior to FIG, he spent more than five years at Droga5, and over the course of his career has worked with a range of clients including The New York Times, Hyundai, Ancestry, Hennessy, and more. In addition to picking up a Titanium Lion at Cannes for Prudential’s “Challenge Lab” and Best in Show at AICP Post for Zillow’s “The Journey”, his work has been recognized at every major industry awards show, including D&AD, One Show, and the Effies. Brian will be leading creative for clients including OREO, Kroger, and Pirate’s Booty.
We’ve also brought on Bridget Jewell as Group Director, Social Creative. Bridget spent the previous eight years at Periscope, where she rose from her role as a community engagement strategist to become a Creative Director overseeing work for clients like Target, Ferrera Candy Company, and Hefty. Her work has picked up awards at D&AD, One Show, Effies and more. At 360i, Bridget will lead a creative team of 25+ and growing, tasked with creating culturally relevant and breakthrough content across social and digital channels for brands like Burger King, 7-Eleven and Kroger.
Vasili Gavre has been tapped as Executive Creative Director for dentsu Creative, after working with brands such as Apple, Budweiser, Airbnb, Facebook, Nike, Unilever, and Vice Media. Vasili’s work has earned accolades from Cannes, Effies, D&AD, and One Show, to name just a few. As an artist, Gavre brings strong conceptual thinking with executional knowledge, innovative approaches and diverse perspectives. Working across the integrated agency network, Gavre will support 360i and Isobar – recently named one of Fast Company’s Best Workplaces for Innovators.
And Jason Oke joins dentsu Creative as EVP, Business Leadership, leading a portfolio of integrated clients across industries like retail, food, travel, and finance, and helping build out the network’s integrated client leadership capabilities. Most recently, Jason was at WPP for ten years, in several global agency and client leadership roles including Global Client Leader for Walgreens Boots Alliance, Regional Managing Director for WPP8217;s Team Colgate-Palmolive in both EMEA and APAC, Managing Director of Y&R Hong Kong, and being one of the founders of Red Fuse Communications, Colgate-Palmolive8217;s dedicated, integrated global communications agency. Over his 25-year career, Jason has worked globally with many Fortune 100 companies, including Coca-Cola, PepsiCo, Frito-Lay, Nintendo, Starbucks and more.
“From creating brand-building platforms at dentsuMB, to culture-rich campaigns from 360i, to experience-driven innovation at Isobar, dentsu Creative is fostering an environment in which talent with a wide range of expertise can do the best work of their careers,” said dentsu Creative CEO, Americas, Jon Dupuis. “The addition of proven leaders like Brian, Bridget, Vasili and Jason adds even more fuel to a year of strong momentum, as we build an unparalleled creative community where talent can unleash creativity for growth and for good. We’re thrilled to have them onboard, working closely with our CCO Menno Kluin, to guide our clients’ business success and our talent’s careers.”
These new appointments follow a number of exciting developments at 360i and across the dentsu organization in 2021. In addition to landing creative and digital for a portfolio of GSK consumer healthcare brands earlier in the year, we were named Social AOR for Burger King in October. And our work is delivering. We launched the OREO x Pokemon collab, which has become OREO’s best-selling limited edition cookie to date; helped fuel 7-Eleven’s growth with their first brand campaign in years directed by the legendary Harmony Korine, and kicked off a spontaneous collab for Sour Patch Kids with Gen Z icon Olivia Rodrigo that had fans in a frenzy. More to come in 2022!