Thu. May 19th, 2022

If you aren’t thinking about how fandom can grow your business, you should be. One of the most powerful things you can do as a business is to build a community of devoted fans that will choose the products or services that you provide no matter the circumstances. The passion behind fandom creates genuine human connection, and in a world of impersonal marketing automation, businesses that tap into the personalized power of fandom will dominate.