Most internet marketers today are of the opinion that email marketing is a redundant marketing strategy. These marketers have abandoned this technique and replaced it with social media promotion. In second thought, social media looks sexier than an email. But is social media post truly as powerful as an email? If we look at the fact that its easier for us to send a friend request on Facebook than collect one email address. Then surely email marketing looks less effective. But trust me email marketing is many times more useful than promoting your brand on social media, like Facebook and Twitter.
How Email Marketing Works?
Email marketing is a promotion strategy that uses emails targeted to customers. Emails are sent to potential customers to make them aware of the brand that the company is promoting. The subscriber receives an email which is either promotional or in the form of an Ad.
Now, many marketing companies include this strategy in their campaigns. Moreover, an increasing number of bloggers are making use of email marketing nowadays. One case scenario is worth a mention: an internet user checking a website notices a field where they are asked to submit their name and email, to receive a free e-Book. This is a basic example of how email marketing works.
Why Is Email Marketing A Good Marketing Strategy?
Email marketing Iowa
start with a technique that helps improve the customers’ or the users’ experience. It’s totally different from the glamorous and flashy social media marketing. It’s a more efficient way to engage customers. It’s even a much better way to reach maximum users. To say the least, it provides a better click-through rate.
The following statistics will make my point more clear:
- In the year 2013 nearly 3.2 billion new email accounts were created.
- 95% internet consumers are active users of email for using as a medium of communication.
- 91% of these consumers check emails that they receive on a daily basis.
Moreover, this is an era of mobile browsing. So, people are easily notified when they receive emails on their mobile devices. On the mobiles, notifications are displayed for easy access to the users. Also, on a mobile phone, the users find it more convenient to check an email than a Facebook or Twitter post. This is since millions of people post content at once, so finding the specific post you liked to say a couple of weeks ago is cumbersome.
To conclude email marketing is a good way to boost your online presence.