Today, the competition is stiff and businesses are facing more resistance than ever from other competitors in the market. Therefore, you must promote your design services beyond the typical markets. Read on to learn how you can promote your web design business with Instagram.
Boost Brand Awareness
You will need to highlight your design business through Instagram marketing. This way, you will gain likes, comments, and shares to grow your business, increase online visibility and brand awareness. You can opt for increasing your likes through organic or paid marketing depending on your business requirement and budget. You will find numerous social media tools to take your branding efforts to the next level using Instagram.
Improve Customer Engagement
The basic reason why small business owners do not have websites because they think the process as complicated. As a designer, you can simply use your web page layout with Instagram photos and videos. There is no doubt about the same.
You can create short videos to explain some of your design philosophy and post the same on the photo-sharing platform. Again, leverage Instagram stories to show you work on your design projects or share a client video appreciating your work. This way, you can gain more followers for Instagram than ever.
Make the Most out of Instagram Visuals
When it comes to Instagram, it is about high-definition photos and videos. Therefore, pique audience interest by displaying your web design samples in a creative manner. This way, your web designing skills will be noticed and potential clients would start showing interest in your work. Post new design samples and schedule the posts.
Again, use your landing page design to offer a discount on your web design, responsive design, and graphics, and logo design services to grab client attention.
Drive Quality Traffic to Your Business Website
You need to ensure that prospective customers visit your website and understand what your web design services have to offer. You need leads and conversions. There are many ways to drive traffic but Instagram marketing is your best bet. You are targeting a huge audience base. Therefore, include a link in your Instagram bio and post unique, eye-catching, relevant, and innovative photos and videos to ensure increased traffic to your website.
If you are new to Instagram, take some time out of your busy schedule and read online blogs and tutorials to use Instagram for your web design business. Put some effort and you will succeed if you are serious about growing your business. Try this tactic and you’ll be surprised by the results.
Now that you have these tips handy, consider them to grow your web design business and boost brand awareness.
Walter Moore is a renowned management expert and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.