An online presence has become paramount in the prevailing global economic conditions. Unless you have been living under a rock, you have watched Facebook evolve from just an online ‘meet me’ spot to a staple in business. This phenomenal online platform has instituted steady improvements over the years and one of the latest ones being, Facebook messenger bots.
Facebook messenger bots are autonomous messages that can interact with clients on your behalf using automated responses. How are they beneficial to my bottom line? – you may ask. These bots provide a number of benefits such as:
1. Saves You Some Face Time
You no longer have to be glued to your monitor, Facebook messenger bots can interact with customers on your behalf through words, videos and pictures depending on customer queries.
2. Help Gather Customer Information
Facebook messenger bots can read and interpret customer queries through artificial intelligence after which, they will deliver relevant answer templates or furnish you with the information needed to respond to the customer query yourself.
3. Easy Customization
These bots amplify various Facebook resources such as chat extensions, sharing capabilities and visual components to help extend your reach. These bots can also be customized to accept customer payments in the messenger window.
4. Broadens Your Reach
Customers are seeking to patronize businesses with bots, which exposes your businesses to a larger audience. Ensure you retain your patrons by giving them a memorable experience.
5. Helps in Delivery
Bots also come in handy in dropping your product offerings and ads right into customer inboxes.
Statistics show that more than 100,000 businesses are using bots with that number set to rise. Customers have also expressed an affinity and preference for businesses they can message effectively. These two facts alone highlight the importance of incorporating Facebook messenger bots into your online business.