How Modern Marketing Prays on Insecurity and Why Long-Term Success Centers on Culture


You might be familiar with the acronym FOMO or fear of missing out. There’s a version of it that tries to flip the feeling. JOMO, or joy of missing out is about finding balance in life. The JOMO journey began in 2012 when tech entrepreneur Anil Dash coined the term ‘the joy of missing out’ on his blog. It happened on my birthday, so I noticed. But FOMO had deeper cultural roots and hooks into our lizard brain. Hence why it perseveres. Modern marketing has capitalized on human insecurities. But if you think it’s a recent development of modern society,…

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