Tue. May 24th, 2022

Last week I spoke to the American Marketing Association Kent State Chapter about Marketing Analysis.

Marketing Analysis presentation at Kent State for the AMA Kent Chapter

Marketing Analysis Helps Companies Measure Results

Some of the marketing communications topics discussed:

  • Website analytics – how Google Analytics tracks the flow of a user through a website. Learn 2 easy ways to install google analytics into a WordPress website.
  • Facebook analytics – what should be tracked and measured on a Facebook page. See behind the scenes insights from a Facebook ad campaign.
  • Email marketing – What are the Pros/Cons of different email platforms. What are average open rates and click thru on links? Examples of 3 different ways to improve the open rate of an email campaign.
  • Podcast download analytics – How to evaluate if you (or your company) would want to be a guest on a podcast or sponsor a podcast. How to increase the number of podcast subscribers and downloads of a podcast episode.
  • YouTube channel analytics – Why creating a channel is the way to go for nearly every marketing company. What can the insight panel tell you about viewership?
  • Google AdWords – How a marketing professional can use their keyword tool without spending any money to do SEO (Search Engine Optimization)
  • LinkedIn analytics – Why this platform is so powerful for business/careers and how to improve your profile to get the specific position you want.

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