Mind the gap(s)

Uncategorized

There are two kinds of marketing, and the gap between them keeps widening. You’ll need to choose.

Do marketing to people or with them…

Actually, there are a few other gaps worth considering:

Average stuff vs remarkable edge cases

Brand vs. direct

Unmeasured vs. measured

Largest imaginable market vs. smallest viable audience.

And… Attention as a precious resource vs. something to be purchased or stolen, cheap churn, and then move on.

       

Related Posts