Paid search campaigns are surely the best way of improving your online visibility and increasing engagement on your website. The fact that they offer immediate results makes them the most preferred digital marketing technique. But hiring just another agency offering PPC services may not offer you the mileage you are looking for. The agency needs to be well-versed in the latest trends in the world of PPC. So here are some of the trends that you can’t ignore in 2018.
For the last couple of years, the thrust of PPC has shifted towards mobile device as the majority of websites generate the bulk of their traffic from mobile devices. 2018 would be the year where mobile PPC is expected to grow even further. Mobile PPC poses its own challenges and it is for marketers to create the right balance running ad campaigns for mobile as well as desktop users.
Machine Learning Is In
Has the company offered you PPC services taken strides towards machine learning? Google has already signaled its intentions towards this by incorporating smart bidding techniques and also updating its ad rotation settings. The onus is now on PPC marketers to adopt these new strategies while planning and executing campaigns.
You have already seen how campaigns from the same brand appear differently on different devices. This is nothing but personalization and this isn’t limited to devices alone. Seasoned marketers are running more personalized campaigns based on the location of the user, the time of day and various other factors. Personalization ensures that the ads strike the right chord with the recipients and thus improve the odds of success.
Have you gathered tons of data about your customers, their shopping habits and how they use your product? It is time to put all this data to good use and run predictive marketing campaigns and take a lead over your rivals. If a certain category of products saw astronomical demands during the last holiday season you better plan a campaign before the next one even starts
In this write-up, we take a look at some of the trends that would dominate PPC market in 2018 and ones an agency offering PPC services in New Mexico