The Coronavirus Shows Why, if They are to Stay Healthy, Companies Need to Rethink Practices


It was obvious before the pandemic. Companies spent less and less time and effort at the micro level, trying to sort out what’s desirable for people. I’ve heard it from strategists and from qualitative researchers: a mandate to figure how to capture and manage attention quickly. Understanding, like relationships, take time and commitment to build. But technology moves at a faster pace, enveloping everyone into its speed and growth potential. Hence the widening gap between the things we must choose to do and those we leave on the cutting floor. It’s taken a global pandemic to realize that we don’t…

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