When you have an online business, internet visibility plays a crucial role. Again, if you own a toy store, the competition is intense out there, especially during the holiday season. No matter whether you own a physical store or an online toyshop, reaching out to your customers is necessary if you want to sell kid’s toys.
The best way to market your business and highlight your toys is through Instagram promotion. The photo-sharing platform is not merely for taking selfies and posting on the site, as teenagers do. It is more than using cool filters and photos. Today, Instagram is one of the robust platforms used for business marketing. There is no doubt about the same.
According to an article published on https://www.huffpost.com
, Instagram offers opportunities galore for businesses all over the world. It provides a self-serving advertising option employing attractive targeting. You can reach out to your audience through high-definition photos and videos. When it comes to Instagram, it has high-quality visual content, which is an advantage that you must leverage.
Studies show that 40 percent of customers respond to photos and videos more than walls of text. Therefore, if you have a toy store online, you should use the photo-sharing social media site for boosting sales and acquiring loyal customers. Here are some top tips to market your toy store using Instagram:
Make the Most of an Instagram Business Profile
First things first, make sure you have an Instagram account for your business. If you already have a Facebook profile, switching is easy. This way, your toy products will show up in numerous Instagram feeds. It will help you connect with your customers as well as connections in the industry. Moreover, you can pick a category and contact options like phone number, email, and address details.
Make the most of Instagram insights that will educate you about your most-liked posts and details like who is looking at your Instagram business profile. This way, you will come to know about your customers’ age, gender, location, and related aspects. Did you know that in Australia, Instagram has 9,000,000 monthly active users? Therefore, it is not difficult to figure out what benefit you can derive when you have such an amount of followers in your country.
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Use Relevant Hashtags and Catchy Captions
When you have a business Instagram account up and running, focus on relevant hashtags and smart captions. Use them in your post to reach out to your targeted audience. Since you own a toy store, make your captions funny and sweet. Depending on the location and age where you do Instagram marketing, the wise use of captions and hashtags will have a significant impact on your toy business online.
Though you have an option of 30 hashtags, do not use more than five per post. You can mix and match trending, industry-related hashtags, as well as those relevant to your business.
The use of appropriate hashtags is the key to the success of using Instagram for business
. You’re discovered by your followers and drive strong user engagement. There is no doubt about the same. Additionally, you can use tools to improve engagement depending on location, hashtags, and your closest competitors.
Know Your Audience and Their Preferences
Having an Instagram account for business is not enough. You need to stand out from the rest of the competition. Take some time out of your busy schedule and study your competitors in the toy business. You should research your potential customers too. It will help you determine what photos, videos, color schemes, and filters to use on Instagram. The same rule holds for picking out fonts so that you know which of these are popular for a toy store.
Studying your audience and competitors will let you know what is trending in the industry currently, especially during the holiday season when people like to gift toys. Brainstorm which content you should in your Instagram posts. For instance, if you are selling toys for toddlers, learn what matters most to the kids from their parents and promote your business accordingly.
It is all about your time and effort that you spend to market your business on Instagram. Try it and you’ll be surprised by the results. There is no doubt about the same.
Leverage the Power of Instagram Stories
If you want to take your business to the next level and make it successful, leverage Instagram’s new and unique feature Stories. You might be wondering what that means. Well, you can reach out to more followers with Instagram Stories with high-definition images and videos. You can educate your targeted audience with the current deals and new toys in your store. Create interesting posts, especially behind-the-scenes posts related to your toy store.
Show your latest collection of toys through Instagram Stories. Show how your staff handles them and greets your customers if you have a physical store. Today, Instagram has millions of users daily and so you can imagine how impactful your toy store marketing would prove when you use Instagram Stories. It is the best way to connect with your audience, generate leads, and convert them into loyal customers.
Make the Most of local SEO
If you own a physical store, then you are fortunate. That is because you can leverage local SEO for Instagram business marketing. It is when you can add your toy store on platforms like Google Maps and Yelp. If a kid’s parent lives near your toy store, he or she will most likely saunter into your shop if your business shows up in local SEO results. There is no doubt about the same. That is because the kid’s parents will buy from a store that has a convenient location and around the corner.
Take some time out of your busy schedule and focus on how you can boost your local SEO results. When it comes to brand engagement on Instagram, it is 10 times more than Facebook. Therefore, leveraging local SEO will make a huge impact on your toy store.
Now that you have these tips handy, promote your toy store using Instagram. You will see positive results.
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.