You’re Saying Important Things. Here’s How to Get People to Believe You.


I’m seeing many guides on remote work online and in email distributions. Some of them touch on an important element of remote work: Communication. But if the importance of good communication practices is critical in heightened situations, I’d like to point out that remote work is a normal reality with customers. A company’s operations are generally opaque to customers and clients. For good reason, what customers and clients care about are the results. They see your communications from the outside in. It’s a process that happens at lightening speed: I’m considering if this is a valuable use of my energy,…

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